In recent years, many companies have discovered the power of digital public relations (DPR) to increase their brands’ visibility and attract new customers and clients.
These strategies can be used by any company, regardless of its size or budget, and they’re particularly effective in countries like Nigeria where most people get their news and information through social media and online search engines rather than traditional sources like TV and newspapers.
Many Nigerian brands use DPR to grow their businesses, and you can too!
Many Public Relations Experts dismiss Digital Public Relations as an afterthought if they think about it at all.
Digital Public Relations, though, is changing rapidly and has some profound differences from traditional Public Relations.
Digital Public Relations focuses more on developing relationships with influencers rather than traditional journalists; it’s more of a one-to-many communication strategy rather than an exclusive chat relationship between brand and reporter; and Finally, Digital Public Relations uses various platforms to communicate content marketing strategies rather than press releases.
As technology continues to transform our world, DPR has emerged as a powerful tool for brands looking to get noticed and build a strong presence online.
Digital Public Relations is quickly becoming one of the most effective ways for brands to connect with an increasingly social audience.
As consumers continue flocking from traditional forms of media towards digital channels, Companies must take every possible opportunity to stand out and spread awareness about their brand and products. Luckily, there’s never been a better time than now for brands in Nigeria looking to gain valuable publicity and increase sales through Digital Public Relations.
With so many options available today from Facebook ads and Snapchat campaigns to videos and Infographics brands have no shortage of possibilities when it comes time to grow their reach online.
A Digital Public Relations company uses a variety of tools to accomplish its main goal: bringing more business through your doors.
These can include social media monitoring software, content marketing, and syndication software.
A team’s success will largely depend on how well they integrate these technologies into their strategies and overall workflow.
If you’re looking for a digital public relations agency, be sure that they understand your brand and use that knowledge in conjunction with analytics data to create campaigns that will resonate with your audience.
Benedict Aguele is the founder BOAPR Agency based in Abuja.