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Article written by Benedict Aguele, founder boapr.ng


Many times, brands and companies get in “crisis mode” when it comes to PR. Whether it is because of a bad news story, an unfortunate event, or even just an ill-conceived ad campaign, it is important to reframe the crisis into a chance for your brand to shine.

The ability to turn a PR crisis into an opportunity for your brand is a skill that any brand needs to master. If you are not prepared to handle a crisis, then you will probably not be able to handle the media attention that comes with it. 

It is important that brands know how to handle a crisis so that they can continue with their business, even when things don’t go as planned.

The first step in turning a PR crisis into an opportunity for your brand is planning ahead. This means knowing what your brand stands for and what values it represents.

You need to make sure that these values are in line with those of your customers, if possible.

This will help ensure that your customers feel comfortable with the way you respond when something goes wrong, or even when things seem normal.

Once you have decided on what kind of response you want from your customers, then you need to make sure that everyone involved in the situation knows about it before it happens. 

This includes all members of staff who may need to deal with any problems or inquiries regarding the issue at hand. 

It also includes any potential customers who may be affected by the problem or incident and who might want more information about it from their own perspective.

People are not perfect. Brands are not perfect. Companies and individuals will inevitably be faced with some sort of crisis, no matter how well-prepared or vigilant you are. But sometimes, if you are smart about how you respond, you can turn a negative into a positive.

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