ABOUT US

BOAPR is a boutique Public Relations Agency that specializes in giving clients visibility and positive perception in the digital landscape. BOAPR was founded by a professional with over a decade of practical experience in the media and communications industry. BOAPR deploys unique blend of skills to assist clients in image creation & growth, crisis management and of events publicity.

The digital landscape has continued to evolve from a world where people logged on and of the internet to one where people practically live on the internet with mobile devices that give micro-updates on happenings around the world. From the days of search engines and websites the world has, in less than a generation, moved to one where people socialize on the internet through instant messaging, micro-blogging and social media.

This fast evolving world provides unique challenges for businesses and public figures, requiring a clear understanding of the language currency of the day to project products, services and ideas in ways that help build communities and tribes rather than mere customers or followers. The digital landscape is powered by young people, who for the first time have the power to reach large audiences and influence their peers with unstructured content.

BOAPR has a range of clientele cutting across the political space, private sector and nonprofits, that need to make sense of a communications ecosystem that is changing at an astronomical pace and moving in a different direction from the days of one-to-many information dissemination to the current many-to-many decentralized system.  We have been able to gain recognition in the market by helping clients identify their relevant publics and to reach them in the language they typically listen to.  

Our clients seek a professional firm to assist in sowing seeds of positive perception in the minds of the target public to make them top-of-mind in their respective subject areas. By leveraging our competitive advantage in the digital space, our clients are able to see measurable impact on the bottom line through our strategic interventions.

BOAPR, in the short span of time it has been in formal operations, has grown its clientele base, while still having room for expansion through strategic investment.  Being a specialized agency that has gained mastery of the digital niche, BOAPR is able to offer unparalleled insight that other generic practitioners are unable to.  We are also able to offer our clients unmatched flexibility and resourcefulness, to seamlessly meet any need a client may have.

BOAPR has been able to generate healthy revenue, in a challenging environment, and with further investment has the capacity to generate even more returns for shareholders and clients alike.