by boapr | Sep 20, 2023 | Blog
By Benedict Aguele A public relations (PR) brief is a document that outlines your PR goals, target audiences, key messages, and budget. It is an essential tool for communicating your PR needs to your agency or team. A well-crafted PR brief can be the secret weapon...
by boapr | Nov 30, 2022 | Blog
Article written by Benedict Aguele, founder boapr.ng Many times, brands and companies get in “crisis mode” when it comes to PR. Whether it is because of a bad news story, an unfortunate event, or even just an ill-conceived ad campaign, it is...
by boapr | Nov 22, 2022 | Blog
Digital Public relation is an essential part of any business, but it can be a tough field to break into. While many small businesses don’t have the time or resources to go into full-fledged Digital PR campaigns, there are still plenty of ways you can improve your...
by boapr | Nov 17, 2022 | Blog
When it comes to measuring your PR efforts, tracking is key. It can take time to create and implement a system you feel comfortable with, but the time you save in the end will pay dividends. Tracking helps you manage your PR efforts, track performance, and identify...
by boapr | Sep 20, 2022 | Blog
As a business owner, it is your responsibility to do everything you can to make sure your brand is well-known. But sometimes, that can seem like an impossible task. That’s where your employees come in! Your employees are the people who work for you day in and...
by boapr | Aug 31, 2022 | Blog
By: Benedict Aguele Social media has taken the world by storm. With over 3.2 billion people using social media around the globe, it’s no wonder that businesses are using it to reach new customers. But with so many people and businesses vying for attention...