Digital Public relation is an essential part of any business, but it can be a tough field to break into. While many small businesses don’t have the time or resources to go into full-fledged Digital PR campaigns, there are still plenty of ways you can improve your image and attract new customers. Here are some tips on improving your brand’s Digital public relations;
- Use SEO (Search Engine Optimization) to boost your website rankings in search engines like Google, Bing, or Yahoo!
- Create an email newsletter that keeps people updated on what’s new with your company.
- Build relationships with influencers in your industry (and vice versa) by sending them free samples or giving them free advice on a project they’re working on.
- If you want to go above and beyond with your PR efforts, consider hiring a public relations agency for additional help.