When it comes to measuring your PR efforts, tracking is key. It can take time to create and implement a system you feel comfortable with, but the time you save in the end will pay dividends. Tracking helps you manage your PR efforts, track performance, and identify trends that flag areas of opportunity for improvement.
Tracking your public relations metrics is a crucial part of how you keep track of your company’s progress, and it is something that many companies overlook. Public relations is all about building relationships with customers, so it is important to know where you are in terms of those relationships and what needs to be done to improve them.
One way to do this is through the use of public relations analytics tools. This can help you determine what works for your company, as well as determine which aspects need improvement so that you can move forward in the right direction.
The first step in tracking these metrics is setting up an account on a public relations management tool like HubSpot or Google Analytics. These tools will allow you to see a wide range of information about your company’s performance, including traffic sources, marketing campaigns, website performance, email open rates and click-throughs, social media followership numbers and engagement rates (such as likes and shares), blog comments posted/read per month…the list goes on!
Tracking your public relations metrics is a great way to see how your efforts are paying off.
Here’s how you do it:
1. Analyze your metrics regularly and make adjustments as needed
2. Monitor your social media feeds and respond to comments
3. Track how many times you are mentioned or quoted in the media
4. Track your content’s reach across platforms and channels
5. Compare your results from previous periods to see what worked better, what needs improvement, and what didn’t work.