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Digital public relations is a major part of any business’s overall marketing strategy. The use of social media to build brand awareness, product promotion, and sales continue to grow in importance as more consumers turn towards the internet for information. Businesses can no longer afford to ignore the impact that digital PR can have on their marketing efforts, both today and in the future.
Digital PR is one of the most sought-after services in marketing today. As the digital space continues to expand, businesses are increasingly looking to hire agencies to help them navigate this ever-changing landscape.
It was calculated that the global PR market was worth 88 billion U.S. dollars in 2020. By the end of 2025, the industry is expected to surpass a value of 129 billion dollars, at a CAGR of 7.4 percent.
As you’re reading this, the world is changing. Technology is evolving, new generations are emerging, and the way people consume information is changing. That’s all going to impact how your brand communicates with audiences in the future.  To help you prepare for the future, we’ve put together  PR trends that will shape how brands communicate in 2022.
1. Rise of Influencer PR
2. Growth of video PR
3. The importance of live video streaming on platforms like Facebook Live, Instagram Live, and YouTube Live
4. The growth in demand for content marketing specialists
5. The growing need for creating and implementing social media strategies for brands to reach their target audience.
6. The wider use of influencer marketing by brands and
 The future of PR trends is only going to grow, and if you want to stay in the loop, it is important that you know what’s coming down the pipeline. We can help! If you would like a full summary of all these trends and how they will affect your business, please visit our website today. www.boapr.ng